Evan Weiner: Fans don’t matter in sports
Posted with the express consent of Evan Weiner:
THE BUSINESS AND POLITICS OF SPORTS
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Fans don’t matter in sports
Monday, 16 May 2011
BY EVAN WEINER
NEWJERSEYNEWSROOM.COM
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THE BUSINESS AND POLITICS OF SPORTS
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And so the National Football League lockout has become a version of the People’s Court. The good guys, the National Football League Players Association, are fighting for workers’ rights and are begging “fans” to help them lift the lockout. The owners, the bad guys, want to take away the players ability to make truckloads of money and are threatening their long term health care. Wait, the players have done such a great job in past collective bargaining agreements that former players lose health benefits five years after their playing careers are done and only if a player has three years in the league.
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The “People’s Court” is now playing in Minneapolis, Minnesota where United States District Judge David Doty is figuring out of the owners owe the players money over how the league managed to negotiate TV contracts to protect that side if in the event of a 2011 lockout. The players are seeking $707 million in damages. The fans will get ZERO if Judge Doty gives the players a monetary award even through a good chunk of that TV money comes from the cable TV subscriber-based ESPN and the satellite pay service DirecTV. In fact a good many people who never watch an NFL game on either ESPN or DirecTV are subsidizing the billions of dollars that ESPN and DirecTV pays the NFL.
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The chances are that Judge David Doty will not address relief for subscribers are great. Fans are not a part of the lockout equation. Cable TV subscribers never received a rebate in 1994 and 1995 when Major League Baseball shutdown the 1994 season and the National Hockey League’s lockout did not end until January leaving cable TV subscribers without a product from mid-September 1994 through January 1995. An awful lot of teams had local cable TV deals in 1994 and 1995 and subscribers were playing for something that they didn’t get. Programming in terms of games which they were charged for. In 1998-99, the National Basketball Association locked out the league players for about 30 games. Not one cable TV subscriber received a penny back for missed games. Interestingly enough the owner of the Golden State Warriors, Chris Cohan, tried to stiff the Oakland Alameda Coliseum Authority and not pay rent at the Oakland Arena during the NBA lockout.
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As the representatives from the National Football League ownership group and the National Football League Players Association continue to try and bridge their differences and sign a new collective bargaining agreement (and yes Green Bay Packers players have collective bargaining rights in Wisconsin despite the best efforts of the state’s governor to bust public employee unions as Governor Scott Walker told the fake David Koch), it might be useful to review 60 years of television money and players association activity and how closely linked television and the players really are.