How a REAL Class Action Looks and Works

Aug 28, 2013

pepsi-naked-juiceI just filed my claim in a class action today and thought to myself, “Gee this is how a class action really works!” Naked Juice Co. (owned by Pepsi) was sued for deceptive practices in labeling all of their juice products as all natural and organic when in fact, their juices were far from natural and contained GMO ingredients, as well as artificial ingredients. I filed my claim on the site set up for information and claims - click HERE to take a look the settlement information site.
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Naked Juice Settlement
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And here is their Statement of your Rights and Options:
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Naked Juice Rights Options
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They actually disclose to you that if you do nothing, then you’ll GET NOTHING AND LOSE YOUR RIGHTS. It doesn’t get much clearer than that and that’s how most real class actions are settled and structured. The process for Submissions, Objections and Exclusions are simple and clear.
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So if I can actually show them receipts for all the Naked Juice drinks that I bought from September 27, 2007 to August 19, 2013, I can receive up to $75 in settlement. If I can’t provide receipts (like most of the class), I can still qualify for up to $45. But I’ll be getting a check for real money one way or another. And how much did these lawyers win from Pepsi/Naked Juice? $9 million. Attorneys’ fees and expenses could total up to $3,120,000 to lawyers for the Class plus payments of up to $2,500 for each of the four Class Representatives, and related issues. That’s it.
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My point is that even with a $50 million “teaser” in the retired players’ NFL Films Settlement offer, none of you has any assurance of receiving even so much as a “$45 payment even with no receipts” settlement. Nada. Zip. Imagine if this Naked Juice settlement said something like this instead: “We’re putting the remaining $5.5 million into a ‘Greater Good Fund’ and if you choose to Opt Out and still try to sue us again, we’re going to keep another $3 million to fight you in court.” Somehow, I don’t think they’d get away with it…
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Naked Juice Class Action Lawsuit Settlement Over Health Claims Means $9 Million For Consumers

The Huffington Post | By Rachel Tepper
Posted: 08/28/2013 12:31 pm EDT
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If you purchased a Naked Juice product between Sept. 27, 2007 and Aug. 19, 2013, listen up. As part of a class action lawsuit over the brand’s alleged misuse of health phrases, which parent company PepsiCo settled for $9 million, you may be entitled to a fistful of cash.
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The website for the settlement, NakedJuiceClass.com, explains that the lawsuit took issue with Naked Juice’s use of phrases like “100% Juice,” “100% Fruit,” “From Concentrate,” “All Natural,” “All Natural Fruit,” “All Natural Fruit + Boosts” and “Non-GMO.”
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“The lawsuit claims that the [Naked Juice products] contain ingredients that are not “All Natural” and contain GMOs (or Genetically Modified Organisms),” reads the site. Some products are made with genetically altered soy, the lawsuit alleges.
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Read the rest of the article on Huffington Post – click HERE.
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